Days of the Beer, December 14

On December 14, 1947, in Daytona Beach, Florida, the National Association for Stock Car Auto Racing (NASCAR) was founded.

Stock car racing in the U.S. has it's origins in bootlegging during Prohibition. When prohibition was repealed in 1933, these drivers continued to improve their cars, and started racing each other.

On December 14, 1947, William France, met with several other influential racers and promoters at the Ebony bar, in Daytona Beach, as a result of those meetings, NASCAR was officially formed on February 21, 1948.

NASCAR is the second most popular professional sport in the U.S. based on television ratings. Their races are broadcast in over 150 countries. It holds 17 of the 20 top attended sporting events in the U.S. It boasts more than 75 million fans who purchase more than $3 billion in annual licensed products. These fans are considered the most brand-loyal in all of sports.

Coors Light is the official beer of NASCAR. Coors replaced Budweiser as the official beer, starting in the 2008 NASCAR season. Coors paid $20 million to be called that.

As to the beer:

Coors claims it is the world's most refreshing beer, and has trademarked that statement. Coors apparently is proud that their beer is really cold.

So, for NASCAR, if you want, have their Official Beer. If you don't like roundy-round, then don't get a coors light. You'll be glad you didn't.