Thursday, December 11, 2008

Days of the Beer, December 11

The beer for today is Labatt Blue.

On December 11, 1838, John Labatt was born in Westminster Township near London, Ontario. John was the son of the founder of the Labatt Brewing Company. When John's father, (John) died, he assumed control of the company, eventually growing it to be the largest brewery in Canada.

As to the beer:

Labatt Brewing Company was founded in 1847, by John's father. In 1995, it was purchased by Interbrew, who later became InBev, currently ABInBev. While it was once the largest brewery in Canada, it is currently in the second spot.

Pilsener-style Lager, 5.0% alc./vol. (4.9% ABV for Bleue in Quebec)

Labatt Blue is the best-selling Canadian beer in the world. Introduced in 1951 as Labatt Pilsener, it was named for the colour of its label by fans of the Winnipeg Blue Bombers football team. Blue was the first brand in Canada with a twist-off cap and won the silver medal in the International Lager category at the 1998 Brewing Industry International Awards. Labatt Blue, brewed using specially selected aromatic hops, is a well-balanced, fully matured, full-flavoured beer with a fruity character and a slightly sweet aftertaste.
Remember folks, coldness in beer hides flavor.

Labatt Blue shouldn't simply be cold - but extra cold

Labatt Blue has developed a state-of-the-art draught tower to chill your Blue all the way to the spout to ensure your beer is only served between 35.60F to 37.40F.
Cold masks aromas.

So, for John Labatt, who once turned Labatt into Canada's largest brewery, have the best selling Canadian beer in the world.

Or just have something from Unibroue, it's from Canada too.

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