Thursday, April 9, 2009

More commercials; HOPS

Miller Lite hops their beer three times during the brewing process.

I'm not sure if you knew this before or not, but apparently they do. I don't know if you've ever tasted the hops in their beer, but I don't think I have.

Here's the short version of the commercial.

This commercial is probably in retaliation to the Budweiser Idaho Hops commercial.

So, it's Idaho Hops, versus triple hops. Either way, there's no hops flavor whatsoever in the watered down version of beer.

Interestingly, in the Miller Lite commercial they ask "How does Miller Lite get all that great Pilsner taste?"

The answer should be pilsner malts and saaz hops. Miller just claims it's from triple hopping.

In the long version of the Miller Lite commercial, they show a brewer pouring hops into the brew kettle from a 5 gallon bucket. Doesn't Miller have an automated process for this? Heck, Dogfish Head has Sir Hops Alot, so they don't have to pour the Hops in 3 whole times during the brewing process. Does Miller use whole leaf hops as the commercial suggests? Don't they use hops extract?

Is Miller just trying to show themselves as a craft brewery? They tried that, it didn't go over well. Miller does own some darn fine breweries, and can produce some good beers if they want to. But parading around as a pilsner, that doesn't taste like pilsner (but is good for hydration) is misleading. Victory Prima Pils, is a good example of an American made pilsner. Miller Lite, Budweiser... aren't.

So, there's some more commercials I hate.

I'm sure you hate them too.

If anyone knows the URL to the long form of the Miller commercial, let me know.

There are several other blogs that complain about these commercials too, so I'm not the only one.

BeerJanglin'; Wine Snobs Become Bud Geeks!

Slashfood; Miller Lite Now Touting "Triple Hops"

There's more out there. See, I'm not the only one.

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